Launching soon · designed in India

small fixes for everyday uffs.

The last squeeze of toothpaste. The sock that vanishes. The phone that lands on your face at 2 am. We make small, good-looking fixes for exactly these, and you pick what we make next.

Send us your uff Peek at Drop 01

Drop 01 lands January 202727 fixes in the works

A flat lay on cobalt cloth: a toothpaste tube rolled up by a pink key, socks joined by a mint clip, coiled earphones with a lilac clip, keys on a coral carabiner, glasses, a glass of cutting chai and an umbrella in a quilted teal sleeve — Tap the dots. Everything here is a fix in the works.

Tap the dots. Everything here is a fix in the works.

the last squeezethe vanishing sockthe knotted earphonesthe 2 am phone dropthe dripping umbrellathe sliding glassesthe bucket handlethe lost keys the last squeezethe vanishing sockthe knotted earphonesthe 2 am phone dropthe dripping umbrellathe sliding glassesthe bucket handlethe lost keys

say same!drop your uffwe make the fixhar uff ka fixuff se aah takdesigned in India say same!drop your uffwe make the fixhar uff ka fixuff se aah takdesigned in India

Sneak peek

drop 01: the first three uffs we fixed.

Each one started as a complaint we were tired of making. Hover or tap a print to flip it.

Extra Haath
₹549

For bracelets you can’t hook alone.
Hilna Mat
₹799

For runs without the bouncing phone.
Towel Squad
₹2,499

For towels that don’t smell by Tuesday.

next out of the lab.

Two more sets, being tested right now in monsoons and hostel rooms.

The monsoon kit on sea-green paper: an umbrella in a quilted teal sleeve, sneakers with silica inserts and a pouch of charcoal, among water drops — **the monsoon kit**Tapak Sleeve, Joota Sukhao, Joota Fresh

The hostel kit on sky-blue paper: a steel bucket with a padded grip, a bendy phone stand, bedsheet clips and a bowl of noodles — **the hostel kit**Balti Grip, Muh Bachao, Chaddar Clips

The uff! porcupine holding a sign that says: your uff goes here

The Uff box

what’s your uff?

Tell us the small thing that ruins a few minutes of your day. When enough people say same!, we design the fix.

how uff! works

1
you go uff.
Drop the small thing that bugs you in the Uff box.
2
people say same!
The uffs most people share move to the top of our list.
3
we make the fix.
Designed by us, made with Indian makers, and first dibs for the people who asked.